tag:blogger.com,1999:blog-8825055425170299721.post296456077457675014..comments2024-03-20T16:34:04.414-04:00Comments on Alex Zorach's Tea Blog: Why Try New Brands of Tea?Alex Zorachhttp://www.blogger.com/profile/08335878680429494039noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8825055425170299721.post-20403590549113982052010-10-05T15:55:49.679-04:002010-10-05T15:55:49.679-04:00This is true, and this is a major issue, which is ...This is true, and this is a major issue, which is why I try to focus on companies that source their own teas as much as possible.<br /><br />I am hoping to promote increased transparency among tea companies; this is one of the primary purposes behind RateTea.net. I think that ultimately, this will benefit the companies that are doing the bulk of the work, and will favor these over the companies that rely primarily on marketing. The idea is to take marketing out of the hands of the tea companies and place it in the hands of a decentralized, independent community of people--sites like RateTea.net, tea blogs, and other third-party sources.<br /><br />In the end, this will greatly benefit the tea companies that are doing the bulk of the work sourcing teas, because they'll get free marketing.<br /><br />I believe that consumers almost always want transparency...so by highlighting the most transparent companies, it will create a strong incentive for companies to become more transparent, in a "race to the top" so to speak.Alex Zorachhttps://www.blogger.com/profile/08335878680429494039noreply@blogger.comtag:blogger.com,1999:blog-8825055425170299721.post-16698266593562018082010-10-05T13:22:53.697-04:002010-10-05T13:22:53.697-04:00Another interesting post Alex! - I do like trying ...Another interesting post Alex! - I do like trying out new companies, but one thing I've learnt over time; just because you choose a different company, doesn't mean you're selecting a different tea.<br /><br />Frequently companies offer teas from a handful of wholesalers, and I end up drinking the same leaves, whether I order from A or B. It all boils down to marketing, fancy names, packaging etc. Yes, there are exceptions. But do you know who they are? There is so little transparency in the tea business, you might never know. <br /><br />When I order a fairly ordinary tea, by that I mean a popular tea, I mainly look at price. I don't want to spend my money, on the hype, I prefer it to go to the tea I actually drink.<br />J.Jackiehttp://leafboxtea.comnoreply@blogger.com